marketing effectively

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    Slip and Catch

    So often clients connect with me when they are in a skyrocket mode…shooting up and fast, everything is clicking/working and they need the tools to be ready for when the emails start coming in and the phone starts to ring.  It’s such an exciting time for them. There are many times though when a client…

  • Data Before Decisions

    There are so many decisions that have to be made every day in your profession: decisions about procedures (medical, legal, corporate), decisions about personnel, time management decisions, figuring out the best way to navigate interpersonal issues at work and at home, thinking about tax implications and paying for taxes, and of course, marketing decisions. Too…

  • Grading Your Marketing

    Small business owners, regardless of our line of work and our clientele, always have a shortage of time. When our businesses are running somewhat effectively and we have enough income, we can hire others to help us get things done. One of the major time-consuming, but critical task in every business is marketing. That is…