So often clients connect with me when they are in a skyrocket mode…shooting up and fast, everything is clicking/working and they need the tools to be ready for when the emails start coming in and the phone starts to ring. It’s such an exciting time for them. There are many times though when a client…
Remember that old blood test to determine if your blood type was A, B or O? That’s not what we’re talking about! AB testing is a very simple model to determine what works best in communicating with your clients, customers and patients and with some basic marketing tasks. Here’s an example of how AB testing…
There are so many decisions that have to be made every day in your profession: decisions about procedures (medical, legal, corporate), decisions about personnel, time management decisions, figuring out the best way to navigate interpersonal issues at work and at home, thinking about tax implications and paying for taxes, and of course, marketing decisions. Too…