What should we do when we reflect?

There are lots of things you can do when you reflect. You can consider how your office is functioning, how you communicate with your colleagues and with your clients. You can think about what you would most like to change or fix, if there were no obstacles, like lack of time or money or imperfect staffing. You can set some measurable, achievable goals.

But, there is one aspect of reflection that is critical in terms of marketing what you do. We all must constantly ask ourselves, who are we, what is our essence…or even to identify our brand, what makes what we do, or who we are, uniquely “us”.

Here are some questions to guide you in that reflective work:

• Why should someone do business with you?
• How are you different from other people who offer similar services that you do?
• Do you think that your clients or patients could explain what is special about you and your business?
• Do you think that strangers or visitors to your office, your store, or your website would be able to quickly understand what is unique and valuable about you?

Even at K2M, we admit that we don’t always carve enough reflection time in our days, and even in our weeks. But, when we do, we find that our work improves. When we remind ourselves what our core values are as a marketing firm (fair and transparent prices, quality product, knowing the needs of our clients, understanding our clients’ stories), we make better choices about time management and project direction and the content of our marketing is improved.

This time of year is often an incredibly busy time. Let’s not lose our way, thereby getting off track, because we forgot to consider our paths.

The post Know Yourself appeared first on K2M Creative Media.

It’s less about delivering brand message and more about delivering invitations to participate in your brand. In this rapidly changing and expanding space, interactive marketing strategies have evolved. Where once the focus was solely on driving traffic to web sites, we now also seek ways for content and applications to reach people wherever they are, however they want and whenever they need. The user experience now includes e-commerce, web design, search marketing, social media, mobile marketing and rich internet applications.  It is important to reach and serve customers throughout the expanding interactive universe.

Marketers are micro-publishers and hyper-disseminators.  An exciting new horizon!

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