Often, the hardest part of the work we all do is the lack of time we spend on reflection. We rarely take the time to ruminate. We create to-do lists, but we sometimes neglect to set goals. We take even less time to consider the essence of what we do. And yet, we are shortchanging ourselves if…
Ideas morph faster in interactive media than anywhere. The interactive space reinvents itself daily–sometimes faster. But for all the change, some constants exist. Great interactive work is more about utility than advertising, more about conversation than message and more about people than products. It’s less about delivering brand message and more about delivering invitations to…