Absolutely. There are times when doing it yourself makes sense. Maybe it’s a one-time project. Maybe your budget is tight. Maybe you’re just getting started and want to get a feel for what works. We support that. In fact, part of our job is helping you figure out what you can do yourself—and what’s worth…
We often talk about the content, concepts and methods of marketing. What about the look? Something as simple as color has such an impact. How do you choose the right colors for your product, event, logo or website? Are you old enough to remember color wheels? Or to remember your mom having makeup consultations based…
In several recent meetings, potential clients have shared their experiences with pitches from competitors or from online solicitations from marketing companies. Smoke and Mirrors don’t belong in a relationship between a marketing agency and a client. Marketing companies have called and promised top Google page listings for either an unrealistically low amount of money or…
Successful marketing requires you to identify, find, and interact with your target market. If the demographic you seek is the “mom-market,” where can you make a connection? As a busy mom myself, I can tell you exactly where you’ll find us – on our phones! In May 2017, Edison Research did a survey on “Moms…
Until recently, most marketing was “push” marketing. Advertised sales and special promotions pushed consumers to act; telling us when, what, and where to buy. Products and services were pushed into the marketplace with the goal of an immediate boost in sales. Branding was based on product lines, not on the company culture. In the last…
A recent experience got us thinking about the concept of giving “something for nothing” and the impact that philosophy has, both on your business and on your clients. One of our associates was planning a Saturday evening out with her husband. She happened to find a local comedy club that was offering FREE tickets to…
We recently experienced something new. A client, whose name is known to us locally has a business name that is similar to another recognizable business name in another city far away. We discovered it by observing a really diverse group of likes to the client’s Facebook page, a group so diverse and so far away…
The one thing we know for sure is that change is inevitable. Those practices and companies that can adapt to, rather than be fearful of change, will be the ones that can stay stronger longer. Thinking through the past 20 years, consider how these changes have affected your personal life and the daily functioning of…
From the brand of pop you drink to your choice of an attorney, how do you decide to be a loyal customer? For most people, these are the elements that drive people to choose the same store, professional service, brand of food or drink and restaurant: So, if those things drive you to be loyal to a…
The internet landscape is constantly changing. What seemed like a given even two years ago is now passe. The latest source of angst for marketing professionals is internet advertising. What has happened and is still evolving? People are becoming more savvy and are less interested in clicking on advertisements. In addition, technological upgrades have been…
The final show, the end of the series was last night. The most popular PBS show of all time, Downton Abbey, ended its Masterpiece Theatre run. It was a beautiful, touching show, filled with what we loved best and expected from the show. As I look back on six seasons, I realize there were some great life…
This was a jittery Academy Awards season with the #oscarsowhite accusation of no nominations of people of color in the actor and actress categories. Tensions were high as the night began: how would Chris Rock handle his hosting duties, what would be boring and what would be exciting? So, if we were in charge of…