Imagine showing up to a dinner party where the chicken is still raw. That’s how it feels when a brand posts rushed, unplanned, or inconsistent content. Social media is a place to build trust, not erode it. If your feed is chaotic, off-brand, or just plain boring, your audience notices. And in the world of…
We often talk about the content, concepts and methods of marketing. What about the look? Something as simple as color has such an impact. How do you choose the right colors for your product, event, logo or website? Are you old enough to remember color wheels? Or to remember your mom having makeup consultations based…
In several recent meetings, potential clients have shared their experiences with pitches from competitors or from online solicitations from marketing companies. Smoke and Mirrors don’t belong in a relationship between a marketing agency and a client. Marketing companies have called and promised top Google page listings for either an unrealistically low amount of money or…
The most essential element of business is communication. You need channels open to your suppliers, your customers, your employees, and everyone else who plays a role in the success of your business. The question is, are you using the most effective channel for each group – or each person? It’s easy to accidentally isolate yourself….
The internet, our phones, our devices, they are ultimately visually and sometimes physically noisy. We see ads when we didn’t ask for them, we get distracted on the social media platforms that are our favorites, we receive texts for coupons; all of these are a regular part of our day. And our searching has become…
In August 2014, we wrote about the great flooding of Southeast Michigan and our impressions of that time through the lens of marketing. Click here. We got to revisit some of those lessons recently. The lesson occurred a few years down the road, a few hours south on I-75 in the face of Hurricane Irma….