Remember the milkman? Remember him from movies? Old TV shows? Well, in my house we remember him from last month. Yes, we’re serious. It’s not because we live in a quaint little suburban town (although we do)—it’s a modern place, not a rural village. It’s not because we are super old-school (just about some things)—we…
Procrastination is something many of us struggle with. Some of us make lists, moving unpleasant or difficult items regularly to the bottom of the lists. Some of us never make lists; we just conveniently keep forgetting to deal with things that we find bothersome. If you are doing your regular work, often times the “marketing…
I live in a town that has several library branches. Of course, we have our regular branch, of which I am a fairly regular customer. I read a lot and I don’t like paying for books, either on my bookshelves (which are overflowing) or my Kindle, which I’ve sort of grown apart from. Libraries are…
We were talking about “Must See TV”the other day in our house. Our house is atypical and typical at the same time. It’s a mother and father and three teenage daughters. Everybody has their own smart phone and there are multiple computers and tablets. We have a Netflix account for actual DVD’s and for streaming….
It seems to be such an easy concept: define who is likely to receive your message. Yet, so many people get it wrong. How many times have you been a captive audience for a presentation, whether it was parents’ night at school, or a sermon in a house of worship or a conference for your…
Back to school musings… We know…we know…everyone is titling their stuff “back to school yada yada yada”…but here’s the thing—it’s been going on since June! We were stunned to see back to school ads in newspaper circulars just two weeks after most schools let out. Larger stores were offering specials on back to school clothing…
In the past few weeks, we at K2M have been utilizing lots of what we call inbound marketing in our own personal lives. Inbound marketing is marketing used by a business in order to be found by potential customers or clients. It is what people find when they are looking for you or the service…
For many professional services and even in the automotive world, the most expensive component of the products we deliver is the labor. People are paying our businesses for the work that we put into doing what we know. So, what about our labor force at K2M? We are proud to have writers, graphic designers, project…
Many of you, like me, are in the midst of kids leaving for camp, arriving from camp, or happily (we hope) ensconced at camp. During this time of a few less kids in the house, I began to examine why we choose the camps we do for our kids, as well as other things, their…
It’s interesting how often I have a meeting with a client who is interested in purchasing one marketing package or another, yet discusses the improbability of success through marketing. Websites, adwords, direct mail…these things all seem to the client like a scam cooked up to trick the business owners into spending money unnecessarily. I promise…
In the past couple of months I had to take a look at K2M Creative Media’s website. After launching Phase I of the new site a few months ago, it was time to assess the images. Although I liked the original imagery, I was becoming less satisfied with the stock image choices on the site….
Ideas morph faster in interactive media than anywhere. The interactive space reinvents itself daily–sometimes faster. But for all the change, some constants exist. Great interactive work is more about utility than advertising, more about conversation than message and more about people than products. It’s less about delivering brand message and more about delivering invitations to…