We have been rolling through Halloween-themed aisles for what seems like months now. Were they there concurrently with back to school shopping? Now, we are actually approaching H-Day. So it’s time to roll out our reviews of the best and worst components of Halloween: Treats (We love these!) Tricks (We are trying to avoid these…) We…
Remember that old blood test to determine if your blood type was A, B or O? That’s not what we’re talking about! AB testing is a very simple model to determine what works best in communicating with your clients, customers and patients and with some basic marketing tasks. Here’s an example of how AB testing…
If either #1 or #2 are correct, or both are, you are ripe for blogging.Fresh blog materials are a sure way to brighten up your website, to make it more attractive and to provide fodder for visiting your site through you other social media channels. Blogging is just a fancy contraction for web logging and…
Parents’ Weekend at a child’s university offers an opportunity not only to spend time with your child, but also to observe their purchasing and lifestyle decisions, typically made without the watchful eyes of parents. Some takeaway about the spending of this generation that is on the cusp of being a Millennial and being part of…
I still scrapbook. Not that Martha Stewart-y, Creative Memories, high-priced, super fancy way. I don’t buy acid-free paper and attach every picture and memento on a designer piece of paper and place them inside sleeves with beautiful decorations, stickers and cutouts. But I do save pictures, show tickets, school photos (including sports teams!), report cards,…
It was just a few days in New York. I had a free place to stay (thanks, wonderful brother). And I had a true purpose: to pick up my college-aid kid whose nannying gig was ending. And most of my time was already scheduled: a Broadway show that my brother wanted to see, a jazz…
Now that everybody has a camera in their hand at all times, we have seen the rise of the selfie. But just because our phones can take photos doesn’t mean that every photograph is appropriate for every venue. If you have a professional website, you need high quality photographs that represent the epitome of professionalism, not…
We have created several commercials for our clients in the past and are in the process of creating one now. We continue to believe that TV and radio commercials can still be quite effective, despite tectonic shifts in the viewing and listening audience. Before you embark on this seemingly epic project, here are some questions…
Summertime and the livin’ is easy! Well, don’t take it too easy if you are running your own business. Summertime is marketing retooling time. For some people, summertime is low season, although not for our realtor clients who are in high season now. If it seems like you have a bit more time on your…
Sometimes, we get involved in event planning. And sometimes in our personal lives, we even socialize. So, to benefit you, our blog readers, we are cyber-catering your 4th of July party with our best ideas. We will not be there, you have to purchase everything and clean up afterwards, but here are some sizzling ideas…
Spring and summer sports are in full swing (some are winding down, too). But look around you and you’ll see parents traveling all over to soccer, baseball and softball games, not to mention lacrosse camp, tennis matches, swim meets, track and field events and pretty soon you can add some pre-season practices. But for now,…
Crowdfunding is a great way to get others to literally buy into your fabulous idea. You come up with an innovation, post it on a crowdfunding site like kickstarter, create enticements for people to want to become shareholders and then make your product, whether it’s a Zach Braff movie, a new child care gadget or some new…