Creation of good Twitter hashtags is more art than science. The Twitter hashtag has to be memorable and should be a little protected from being mocked. The hashtag’s home social media channel is Twitter, but we see hashtags everywhere now, on Facebook, Instagram and Snapchat posts. Hashtags are not only a way for people to…
Spring and summer sports are in full swing (some are winding down, too). But look around you and you’ll see parents traveling all over to soccer, baseball and softball games, not to mention lacrosse camp, tennis matches, swim meets, track and field events and pretty soon you can add some pre-season practices. But for now,…
There are times when we are involved in creating or editing press releases, either as part of a press/media kit or to publicize an event or newsworthy accomplishment of a client. Writing a press release takes some skill and knowledge and a decent amount of discipline. Skilled writing, knowledge about what “the press” wants and…
Crowdfunding is a great way to get others to literally buy into your fabulous idea. You come up with an innovation, post it on a crowdfunding site like kickstarter, create enticements for people to want to become shareholders and then make your product, whether it’s a Zach Braff movie, a new child care gadget or some new…
Recently, the travel section of the New York Times profiled solo travelers. Apparently, a whopping 24% of American overseas leisure travelers last year were solo travelers. The article then talked about how the travel industry is waking up to the nature of single travelers. For many decades, cruise ships and resorts assumed that single travelers were…
Who’s there? Sometimes, nobody! This week, K2M had another mission. A client asked for our help finding a cool, hip space for a music performance in Detroit. So, armed with a list of cool, hip places (from a cool, hip much younger friend), off we went into the D. And we found several great venues,…
In case you have been sleeping in a cave, we remind you that today is Cinco de Mayo, the 5th of May, another holiday that is known by its date and not its importance. You can add that to the Jewish holiday of Tu B’Shevat and the Texas holiday of Juneteenth (go look those up…
K2M recently was involved in a community event, a brand new event, one that a small cultural organization was putting on in a venue new to them. How do you get people to come to a one-time only event, especially if you are a small organization with few board members? What are the best marketing and…
Job Perk: doing something different every day. At K2M, no two days are the same. Yes, there are some patterns. We tend to post weekly blogs on Mondays, so our writing and editing cycle reflects that. We work on bills and invoices at the same time every month. But, one of the great joys and…
In a word, YES!!!! We are always amazed when small business owners and service professionals believe that they can be found and that they don’t need a website. We have heard from small restaurants, “My customers find me on instagram”. Doctors have informed us that their practices rely on referrals through insurance and physician groups…
We are almost at the end of the NCAA basketball season. Spartans fans saw their team make it all the way to the Final Four, where they came up short against the Duke dynasty. It’s been bracket bonanza everywhere, with office pools, hometown supporters and just inveterate gamblers taking part. We at K2M have our…
We love the term retronym. A retronym refers to something that was formerly called one thing, but then is replaced or updated in a way that it has to have a new name in order to be differentiated from its replacement. Here are some examples of retronyms: Acoustic guitar: An acoustic guitar used to just be called…