Our Resolutions
We’ve pooled what we want to improve about ourselves, our lives, our relationships and our work and distilled in into these simple resolutions:
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Email Marketing: What, Why and When?
If you’re like us, your email box is flooded with email from people who aren’t your friends. Just today, I received email from the President of my daughter’s university, several political candidates, two non-profit advocacy groups, the DIA, several clothing stores, Einstein’s Bagels, and businesses associated with apps that I use like Map My Walk….
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Getting to Know You…
Are you singing the song from “The King and I” after reading the title of this blog? We are too! But we really want to talk about one of the best parts of our business, when we take on a new client and are in the “getting to know you” phase. This time is like…
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Thanksgiving Traditions that Need No Marketing
We’re getting nostalgic as Thanksgiving day approaches. We can’t wait for the following: Happy Thanksgiving. May the traditions in your home bring you joy or fodder for survival stories afterwards!
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Am I Allowed to Use That Photo?
It’s a great question and sometimes you will get conflicting answers. If you are looking for an image to add to your blog or website, you have two major things to determine: The answer to both questions is of equal importance, because if you use an image without permission, you, as the owner of your…
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Bold Marketing Move: The New York Times’ Special Sunday Surprise
As I went out on my front porch to retrieve my Sunday New York Times at 7:30 a.m. , I noticed that the paper looked different. And indeed it was different. Every weekend subscriber received an added bonus: a Google Cardboard virtual reality reader (pictured at left). While this may look like some sort of kindergarten recycling project,…
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The Buzzfeed Phenomenon
What’s that buzzing you hear? It’s the news site, Buzzfeed. It’s a strange world, this news business. Less than 70 years ago, newspapers provided the bulk of local, national and international news with TV and radio emerging into the marketplace. By the time of JFK’s assassination in 1963, the world heard the news from Walter…
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Trick or Treat AKA Triumphs and Tribulations
We have been rolling through Halloween-themed aisles for what seems like months now. Were they there concurrently with back to school shopping? Now, we are actually approaching H-Day. So it’s time to roll out our reviews of the best and worst components of Halloween: Treats (We love these!) Tricks (We are trying to avoid these…) We…
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AB Testing: Making Better Decisions
Remember that old blood test to determine if your blood type was A, B or O? That’s not what we’re talking about! AB testing is a very simple model to determine what works best in communicating with your clients, customers and patients and with some basic marketing tasks. Here’s an example of how AB testing…
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Apple AdBlock: Another Roadblock to Getting Your Message Out?
Apple AdBlock and AdBlock Plus have hit the marketplace and not everybody is excited. Apple’s native Safari is used by nearly all IPhone users, making it responsible for 25% of all online searches. Now, Apple users can download AdBlock and AdBlock Plus which automatically blocks out ads on websites. Apple maintains that the raison d’etre…
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Blogging for Dummies
If either #1 or #2 are correct, or both are, you are ripe for blogging.Fresh blog materials are a sure way to brighten up your website, to make it more attractive and to provide fodder for visiting your site through you other social media channels. Blogging is just a fancy contraction for web logging and…
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Campus Consuming: Lessons from Parents’ Weekend
Parents’ Weekend at a child’s university offers an opportunity not only to spend time with your child, but also to observe their purchasing and lifestyle decisions, typically made without the watchful eyes of parents. Some takeaway about the spending of this generation that is on the cusp of being a Millennial and being part of…
