From the brand of pop you drink to your choice of an attorney, how do you decide to be a loyal customer? For most people, these are the elements that drive people to choose the same store, professional service, brand of food or drink and restaurant: So, if those things drive you to be loyal to a…
The internet landscape is constantly changing. What seemed like a given even two years ago is now passe. The latest source of angst for marketing professionals is internet advertising. What has happened and is still evolving? People are becoming more savvy and are less interested in clicking on advertisements. In addition, technological upgrades have been…
The final show, the end of the series was last night. The most popular PBS show of all time, Downton Abbey, ended its Masterpiece Theatre run. It was a beautiful, touching show, filled with what we loved best and expected from the show. As I look back on six seasons, I realize there were some great life…
This was a jittery Academy Awards season with the #oscarsowhite accusation of no nominations of people of color in the actor and actress categories. Tensions were high as the night began: how would Chris Rock handle his hosting duties, what would be boring and what would be exciting? So, if we were in charge of…
So you have hired a marketing firm to “do” your marketing. But you want to stay involved. And your marketing firm has exhorted you to be partners with them (Clients, does this sound familiar?). What are some aspects of marketing that you can take on or take a little bite of?
We employ men and women here at K2M, but the “girls” were talking and seriously wanted to let you know to ignore the hype and focus on these Valentine’s Day tips:
It’s 11:37 p.m. on Sunday night…time to put this Super Bowl (and this blogger to bed). The highs, the mehs and the lows:
Google is the search engine. Like Kleenex means tissue, to search, you Google. But Google is problematic as a marketing tool for these reasons: Even Google Maps can be your friend or your enemy. Legitimate businesses are invited to turn in their address so that they can be found on Google Maps. And if you’ve successfully…
We have several types of attorneys and law firms as current and past clients. The marketing of the services of lawyers is a fairly new innovation. In the old days, a person graduated law school, joined a firm or hung out their shingle and that was the nature of their marketing. In the past 30…
For those of you home today or whose kids were home today, Martin Luther King Jr. Day seems like it’s been around for a while. But it’s official day as a national holiday is just 30 years old. How did this day gain more traction than Columbus Day and approach President’s Day in terms of…
We have a friend who supplements his income plowing driveways in the wintertime. I discussed his financing with him once. He stated that he prefers to have customers who hire him “for the season”. They pay a certain amount for the year and he promises to plow their driveways every time it snows. When the…
Downton Abbey, the British period drama focusing on the era between the Titanic and the beginning of World War II, began its sixth season here in the U.S. last night. The wildly successful series, which started on ITV in the UK, subsequently crossed the pond to PBS. During its five previous seasons, the show has…