A recent experience got us thinking about the concept of giving “something for nothing” and the impact that philosophy has, both on your business and on your clients. One of our associates was planning a Saturday evening out with her husband. She happened to find a local comedy club that was offering FREE tickets to…
We recently experienced something new. A client, whose name is known to us locally has a business name that is similar to another recognizable business name in another city far away. We discovered it by observing a really diverse group of likes to the client’s Facebook page, a group so diverse and so far away…
Adolescents are a bit more visible in the summer. School’s out; college is out except for those who stay on campus. And they’re just around. Not all; some are traveling or working summer jobs. But, if you look around in the coffee shops, restaurants, on the roads and highways and hangouts, summer time is teen…
The one thing we know for sure is that change is inevitable. Those practices and companies that can adapt to, rather than be fearful of change, will be the ones that can stay stronger longer. Thinking through the past 20 years, consider how these changes have affected your personal life and the daily functioning of…
As Friday winds down and our glances and our attention wander to the view of the outside world, we begin to answer this question, “What are you doing this weekend?” Have you ever thought about how we decide to spend our weekend time? Let’s just discuss the actual “free hours”, not the hours we’ve set…
Did you see them? They’re back! The lemonade stand is set up in your neighborhood somewhere. What leads to these oldest of pop-up ventures? Dang, those kids know basic level marketing. So, what can we do to emulate our neighborhood marketing geniuses?
The college kids are back. They’ve moved out of their dorms (except the California and Chicago kids, they’ll be home soon). They are in between spring semester and summer work or fun or learning. They are becoming quite the consumers. They’ve been spending money (theirs or their parents), making buying decisions and developing spending habits….
We often encounter college and high school students who are considering the world of marketing. Typically, they ask us, “What do you do all day?” As marketing professionals, every day is different. That’s what great about our jobs. One day can be filled with a giant event for a client. The next day can be…
In the final days of Passover, I needed some more matzo and headed off to a usually well stocked market. I got there to discover the Passover display seemed to have disappeared, although the holiday was still going on. I went to customer service and asked what happened to the Passover items and the gentleman…
Your internet presence should be your best “you”, as attractive and friendly as possible, as knowledgeable and professional as you and your co-workers are on your best days with fair prices and high values. And you should try not to offend people. But you can take this too far. If you overly analyze every social…
Tone. It’s not so quantifiable. But we know when somebody’s word usage or inflection is off. Have you ever met somebody who drives you crazy? Every word out of their mouth makes you nuts. Try this trick: as you listen to them on the phone, the TV or at a meeting, write down every word…
I’ve added quite a few miles on my odometer: two round trips from Michigan to the east coast two weeks in a row. And as I undertook these perambulations, I had some eye opening experiences. I’d recommend these to my road tripping friends: Road trips are still a great experience. There are so many beautiful…