Avoid the 3 Biggest Content Marketing Mistakes
Struggling to keep your marketing consistent, effective, and results-driven? Grab our free brief checklist to stay on track and avoid the pitfalls that hold small businesses back.
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Salmonella Social: Half Baked Social Media Isn’t Worth Serving
Imagine showing up to a dinner party where the chicken is still raw. That’s how it feels when a brand posts rushed, unplanned, or inconsistent content. Social media is a place to build trust, not erode it. If your feed is chaotic, off-brand, or just plain boring, your audience notices. And in the world of…
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Can I Just Do It Myself? Sometimes
Absolutely. There are times when doing it yourself makes sense. Maybe it’s a one-time project. Maybe your budget is tight. Maybe you’re just getting started and want to get a feel for what works. We support that. In fact, part of our job is helping you figure out what you can do yourself—and what’s worth…
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Please, No Fake Words in My Sweet Sauce
Every industry has its proprietary terms. Those words that when spoken, make non-insiders feel especially like outsiders. Some industries have complete languages of their own. I have friends who speak legalese, medical, philosophy and more. Sometimes those inside the industry bubble don’t realize that they are speaking a language that others don’t understand. This can…
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Color Me Beautiful and Make My Logo Gorgeous
We often talk about the content, concepts and methods of marketing. What about the look? Something as simple as color has such an impact. How do you choose the right colors for your product, event, logo or website? Are you old enough to remember color wheels? Or to remember your mom having makeup consultations based…
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Slip and Catch
So often clients connect with me when they are in a skyrocket mode…shooting up and fast, everything is clicking/working and they need the tools to be ready for when the emails start coming in and the phone starts to ring. It’s such an exciting time for them. There are many times though when a client…
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Marketing – Smoke and Mirrors
In several recent meetings, potential clients have shared their experiences with pitches from competitors or from online solicitations from marketing companies. Smoke and Mirrors don’t belong in a relationship between a marketing agency and a client. Marketing companies have called and promised top Google page listings for either an unrealistically low amount of money or…
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The Communication Conundrum
The most essential element of business is communication. You need channels open to your suppliers, your customers, your employees, and everyone else who plays a role in the success of your business. The question is, are you using the most effective channel for each group – or each person? It’s easy to accidentally isolate yourself….
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The Blog: Guiding through the Fog
The internet, our phones, our devices, they are ultimately visually and sometimes physically noisy. We see ads when we didn’t ask for them, we get distracted on the social media platforms that are our favorites, we receive texts for coupons; all of these are a regular part of our day. And our searching has become…
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Marketing to Moms – We’re on the Phone!
Successful marketing requires you to identify, find, and interact with your target market. If the demographic you seek is the “mom-market,” where can you make a connection? As a busy mom myself, I can tell you exactly where you’ll find us – on our phones! In May 2017, Edison Research did a survey on “Moms…
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Blogging and Slogging: Hurricane Lessons
In August 2014, we wrote about the great flooding of Southeast Michigan and our impressions of that time through the lens of marketing. Click here. We got to revisit some of those lessons recently. The lesson occurred a few years down the road, a few hours south on I-75 in the face of Hurricane Irma….
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Party Etiquette: Does Your “Push Marketing” Need To Be Pulled?
Until recently, most marketing was “push” marketing. Advertised sales and special promotions pushed consumers to act; telling us when, what, and where to buy. Products and services were pushed into the marketplace with the goal of an immediate boost in sales. Branding was based on product lines, not on the company culture. In the last…
